Week 8 EOC: Advertising

Advertising is one of the best activities and ways that companies use to promote their products so that consumers can purchase them. Advertising is referred to as a profession that is used to produce advertisements for products and/ or services that are referred to as commercial things. Advertising is a great practice that helps companies show case and sale their products. Sixtus Oeschle is a manager of corporate advertising for the Shell Oil Company. “He and his team of researchers had pumped the consumer psyche, desperate to uncover the real reason behind a decade-long sales slump at the $26 billion conglomerate.”(www.salon.com, “The Return of the Hidden Persuaders) For some companies advertising is a way to bring back profit to their companies, like what the Shell Oil Company had to do. It is hard for advertisers to come up with new ideas, especially when they see that their company is losing profit. They need to come up with new ideas to bring their company back on board. Advertisers have to do a lot of research, so that they can come up with a great idea. “The real breakthrough, however, came after the respondents awoke out of their trance.”(www.salon.com, “The Return of the Hidden Persuaders) Consumers are a great help to facilitate the job of the advertising team. When companies pay attention to the consumers and ask what they want, it makes it easier on the advertising team to come up with new ideas that can help the company. When the advertising team gets out in the public they have a better chance at getting information more correct about the consumers, instead of just taking a guess. Just like everything around us keeps on changing, information does as well. “There is another important difference between today’s captains of consciousness and the psycho-probers of yesteryear.” (www.salon.com, “The Return of the Hidden Persuaders) Advertising campaigns are very different from what they use to be. That is why companies need to think of new ideas and improve their advertising so that they can keep their companies successfully running.

Sources: http://www.salon.com/1999/09/27/persuaders/print