Week 4 EOC: Mcdonald's Response to "Super Size Me"

"Super Size Me" is a movie that came out to the public in 2004, it was directed by Morgan Spurlock. "While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month." (http://www.imdb.com/title/tt0390521/) After this very controversial documentary, McDonald's fast food restaurant made a couple of changes to their food because it cause so much controversy. This movie was proving that eating McDonald's for thirty days straight without eating anything else but that, will give you health issues. According to the McDonald's fast food restaurant they will be getting rid of one of their signatures because of the high risk of health issues. "The burger giant said it has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by year’s end, except in promotions." (http://www.nbcnews.com) In a way McDonald's fast food restaurant has reacted positively after the controversial documentary, "Super Size Me". They have been trying to make their food more appealing so that their customers and consumers continue to buy their food.  After this documentary by Morgan Spurlock, McDonald's "ad, the restaurant chain highlights the fact it has introduced healthier items to its menu."(http://www.brandrepublic.com/news/220087/) Anyone can probably tell that McDonald's was frightened to lose customers, so they made a few changes to their menu and advertising it so that people and their consumers would be able to see their new menus. The fast food restaurant also claimed that "the amount of food Spurlock ate during his experiment was quivalent to what the average McDonald's customer eats at the chain over six years." (http://www.brandrepublic.com/news/220087/) McDonald's surely knew what to do and what to say, so that they wouldn't lose consumers. McDonald's response to the movie was very positive and didn't have any really bad comments about the documentary. "People might be surprised to learn that on the whole we agree with Super Size Me’s message - that it’s important to have a balanced diet and take exercise – something we’ve been saying for a long time".(http://web.archive.org) McDonald's agrees with many things from the documentary, and they were willing to change some of their menu to try to make it healthier. They will continue to be the franchise that they are, and they will also persist on being a fast food restaurant.

Sources: http://www.imdb.com/title/tt0390521/

 http://www.nbcnews.com/id/4433307/ns/business-us_business/t/mcdonalds-phasing-out-supersize-fries-drinks/#.UgH4Y5LrxYw
http://www.brandrepublic.com/news/220087/
http://web.archive.org/web/20071012135323/http://mcdonalds.co.uk/pages/global/supersize.html

Week 3 EOC: Rolling Stone Magazine

http://news.nationalgeographic.com

Rolling Stone is a U.S.- based magazine company that was founded in 1967 by Jann Wenner in San Francisco, Califorinia. To this date Jann Wenner continues to be the editor and publisher of the Rolling Stone magazine. Ralph J. Gleason is the music critic of the magazine company and Matt Taibbi is the Senior Editor of Rolling Stones. This magazine is now based in New York, New York. The President of Rolling Stone is a 37 years old man, Gene Hoffman. “The ‘rock n roll’ brand in pop culture publication with famous artists, celebrities and thinkers of modern times along with iconic magazine covers, the Rolling Stone brand is a go to destination for millions of followers.” (http://imglicensing.com/brands-and-clients/rolling-stone-magazine/) This magazine is a great magazine for those who enjoy keeping up and are “devoted to music, liberal politics and popular culture that is published every two weeks.” (http://mashable.com/category/rolling-stone/) It’s a magazine that keeps up with everything that is happening around the music and popular culture industries. They do a very good job in keeping their public aware of everything that is around them as well as topics that keeps them interested. Although “Rolling Stone magazine was the starting place for many famous writers including Hunter S. Thompson, Cameron Crowe, Lester Bangs, Greil Marcus and many more” (http://www.slideshare.net/williamyoungmediastudies/rolling-stone-analysis) this magazine has changed over the years, but has kept their audience interested. Rolling Stone magazine is very unique from other magazine companies. This magazine is great at giving a full and detailed article about a specific topic, unlike other magazines where they just post a small article about specific topic. Rolling Stones magazine is a trusted company because they have been around for several years. Although they are a magazine company that is U.S.-based, they went global by starting an online website for their magazine, (www.rollingstone.com) Rolling Stones is a great example of a magazine that listen to what the public wants and offers great stories and full detail articles.

Sources: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4641116

http://imglicensing.com/brands-and-clients/rolling-stone-magazine/

http://mashable.com/category/rolling-stone/

 http://www.slideshare.net/williamyoungmediastudies/rolling-stone-analysis

 

Week 2 EOC: John Varvatos

http://www.areyoudressedtokill.com/blog/archives/127

John Varvatos is a men’s fashion designer who was born in 1955, “was raised in suburban Detroit, in Allen Park, Michigan.” (www.notablebiographies.com) John Varvatos graduated from Eastern Michigan University. Varvatos has worked with many well-known fashion brands like Polo Ralph Lauren, Calvin Klein, Nautica Enterprises, and many others more. After working for many companies and gaining experience, he decided to open his design company, John Varvtos, in 2000. Since the year of 2000 he has had many opportunities to grow as a company. He opened his flagship store in 2000 as well. In 2004 he launched his John Varvatos Men’s fragrance; in 2004 he produced his first women’s line. Although his women line wasn’t very successful, Varvatos has been successful in his men’s line. He is fashion designer who is very open-minded; he “added skincare products under the name John Varvatos Skin, 2005.” (www.notablebiographies.com) This shows that he is not afraid of thinking outside of the box and is willing to do new things to grow as a company. John Varvatos has had many opportunities that other designers have not had the opportunity to do, like to be on a TV show. “John Varvatos joins NBC's new reality competition series "Fashion Star" as a celebrity mentor. The series searches for the next big brand in fashion.” (http://www.johnvarvatos.com) He is well known in the fashion industry as he does a lot of his collaborations with many important people in the fashion industry. His fashion campaigns are very strong as well, which help his brand grow. John Varvatos said “We’re opening a number of new stores in the next couple of months. We’re also working on our global expansion for 2014:” (www.wwd.com) His brand is continuing to grow, the company has opened three new of their stores overseas. John Varvatos is a fashion designer who is doing really good in the industry, and his company is continuously growing.

Sources:http://www.notablebiographies.com/newsmakers2/2006-Ra-Z/Varvatos-John.html

 http://www.johnvarvatos.com/the-beat/john-varvatos-joins-nbc-s-fashion-star-as-celebrity-mentor

http://www.wwd.com/footwear-news/markets/3-questions-for-john-varvatos-6747034?src=search_links

Week 1 EOC: How Do You Make it In America

The TV series, "How to Make It in America" is about to two friends who are into the fashion industry and want to make it big in America. Ben Epstein and his friend partner, Cam Calderon are very ambitious people who are trying everything in every way to become big and known in the fashion world. Some of the things that they begin to do right is that they are two very ambitious guys who want to flourish in the fashion industry. Having ambition is one of the great things that anyone can have because that makes you want to keep trying for what you want and never stop from reaching what you want to achieve. Another thing that they do right is the fact that they think of new ideas of creating and selling their products. One thing that they are doing wrong is the fact that they just do things without really thinking of what is going to happen next. They only think about the now, but they don't think about the feature. They just buy or get the product somehow, and don't exactly think of the way they will be selling their product, as well as how they will grow as a company. To make it in America, you must think of your target market, and also think of ways that well catch their attention so that you can make a profit. You need to know what your target market wants, and how you can satisfy their needs of your consumers. They need to think of ways to promote their product, and also their brand. Rather than just wanting to sell things and making profit from it without having any idea of what they are doing, they need to think of ways they can grow as a company. Doing more research and understanding your target market can help you make it in America. 

Week 1 EOC: My Voice

Fashion is not just a popular trend that comes and goes, it’s a form of expression from all of us around. Fashion helps us identify our own unique personality and self-style. Our fashion appearance helps us communicate with others without having to say a world. Without fashion this world would be dull, boring, and no one would have a sense of style. This is one of the reasons why I decided to join and follow a career in the fashion industry. Since I was little I’ve always loved to be in style and have always had a passion for clothes. I enjoy learning everyday about new fashion designers and new fashion trends. Fashion has always helped me identify myself and has helped me learned about myself. Everyday I enjoy learning more and more about the fashion industry, is not just learning about the clothes and the new styles that are introduced to us everyday, but I also get to learn how the business side of the fashion industry works. I have so much to offer to the fashion industry. I have so much passion, dedication, and precision for the world fashion. I know someday I will accomplish many more things in the fashion industry.