Core Values

People have different ideas and feelings toward what they value. Most of us can agree that consumers appreciate good customer service. “People judge a brand by their experience with it, and so every contact with the brand must reflect its essence and core values, and deliver on expectation.”(More Than a Name, Melissa Davis, p.163) As a consumer, you all ready have an expectation of when you want a service done, for example. The consumer makes an expectation on how well the brand/ company present themselves. Some of the core values that really matter to me are being able to maintain a healthy work/ life balance, having the support of my family, the ability to be open-minded, creativity, honesty, loyalty, commitment, efficiently, education, and professionalism. Behind a brand, there has to be particular things that the company must believe in, in order to have a brand that runs efficiently. “Brand style comes from the core- that is, the values of the Brand. Brand values are the beliefs systems behind the brand.” (More Than a Name, Melissa Davis, p.82) When initially thinking of a brand, one of the most important things is to evaluate and think of what is really important to the owner of the brand. As a brand, it should describe the person that is running the brand. “The representation of a product, service or even an intangible. The brand is the persona of what sits behind it.” (More Than a Name, Melissa Davis, p.30) Some companies might identify their core values and say what they stand for, but several of them do not practice their core values; they forget that they even have core values. My core values are values that I take into consideration and I do take them into practice because it is what makes my brand, and it is what describes me as a person.