Wednesday, August 21, 2013

Week 7 EOC: Retail PEST

Zara is a company that is own by one of the largest fashion retail companies, Inditex. The first Zara store was established in 1975 in it was opened in A Coruña, Spain. Zara continues to grow as a company and as a fashion brand." Inditex opened its first stores in Armenia, Bosnia-Herzegovina, Ecuador, Georgia, and the Former Yugoslav Republic of Macedonia and reach 6,000 stores worldwide" (http://www.inditex.com) in 2012. Since 1975 Zara just focused to be in the country where it was found, but in 1988, Zara decided to go worldwide and opened its first store outside of Spain in Oporto, Portugal. This company is very responsible with its political issues. Zara is responsible and gives their employees their code of conduct. Zara also keeps up with their profits and financial documents. This company keeps up with economic, social demographics as well as technological issues. Zara's company has a lot of physical stores around the world as well as online shops that are available in several different languages. This company is known to be a fashion store that saves energy, eco- friendly shop, produce less waste, recycle, their commitment extends to all of their staff, and also they also in an environmentally aware team. Zara is also known for their use of ecological fabrics and organic cotton. Zara company supports organic farming, as well as some of her garments are made out or 100% cotton. Some of their clothing is known to be free of pesticides, chemicals, and bleaches. This company is a great example of a fashion retailer company that has shown why they are one of the best fashion retailers in the world. They have more than thirty- seven years in the fashion industry, and they keep continuing to grow as a company. Zara has some history in the industry, and will continue to make more. They have shown the world why they have the number one place as a fashion retailer.
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