Passions

I have always had a passion for fashion. The fashion industry for me has always been something more than just the trends in the clothes. It is about the freedom that someone can have, and be able to express and be whoever they want. Some of the things that I love are the following: styling, sewing, organizing, planning, scrap-booking  traveling, yoga, dancing, volunteering, creativity, and also helping people in need. Some of the ideas that I love are the following: the idea of having your family by your side and good times and in bad times, I also love the idea of having an extraordinary customer service, and the idea to be innovative. “Consumer brands may have more of an intimacy or heartfelt connection with the customer, such as someone who has a passion for Nike trainers.” (More Than a Name, Melissa Davis, p.114) I believe that what makes a brand so great is the ability to build a relationship with a consumer, and obtain their loyalty. Once a company/ a brand creates a good relationship with the consumer, the consumer will always want to come back, and will continue to purchase the existing as well as the new products/ services that the company has to offer. It is great for a brand to have passions and be able to show their consumers that they are really passionate about their brand and about what they are presenting to the market. “The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service.” (More Than a Name, Melissa Davis, p.56) The brand needs to know exactly what they are passionate about, in order to offer their consumers exactly what they are looking for. I believe that all my passions can be incorporated into what I want to achieve as a brand.