"Super
Size Me" is a movie that came out to the public in 2004, it was directed
by Morgan Spurlock. "While examining the influence of the fast
food industry, Morgan Spurlock personally explores the consequences on his
health of a diet of solely McDonald's food for one month." (http://www.imdb.com/title/tt0390521/)
After this very controversial documentary, McDonald's fast food restaurant made
a couple of changes to their food because it cause so much controversy. This
movie was proving that eating McDonald's for thirty days straight without
eating anything else but that, will give you health issues. According to the
McDonald's fast food restaurant they will be getting rid of one of their signatures
because of the high risk of health issues. "The burger giant said it has begun phasing out Supersize
fries and drinks in its more than 13,000 U.S. restaurants and will stop selling
them altogether by year’s end, except in promotions." (http://www.nbcnews.com) In a way McDonald's fast food
restaurant has reacted positively after the controversial documentary,
"Super Size Me". They have been trying to make their food more
appealing so that their customers and consumers continue to buy their food. After this documentary by Morgan Spurlock,
McDonald's "ad, the restaurant chain highlights the fact it has introduced healthier items to its
menu."(http://www.brandrepublic.com/news/220087/)
Anyone can probably tell that McDonald's was frightened to lose customers, so
they made a few changes to their menu and advertising it so that people and
their consumers would be able to see their new menus. The fast food restaurant
also claimed that "the amount
of food Spurlock ate during his experiment was quivalent to what the average
McDonald's customer eats at the chain over six years." (http://www.brandrepublic.com/news/220087/)
McDonald's surely knew what to do and what to say, so that they wouldn't lose
consumers. McDonald's response to the movie was very positive and didn't have
any really bad comments about the documentary. "People might be surprised to learn that on the whole we agree
with Super Size Me’s message - that it’s important to have a balanced diet and
take exercise – something we’ve been saying for a long time".(http://web.archive.org)
McDonald's agrees with many things from the documentary, and they were willing
to change some of their menu to try to make it healthier. They will continue to
be the franchise that they are, and they will also persist on being a fast food
restaurant.
Sources: http://www.imdb.com/title/tt0390521/
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