Wednesday, July 17, 2013

Week 2 EOC: John Varvatos

http://www.areyoudressedtokill.com/blog/archives/127

John Varvatos is a men’s fashion designer who was born in 1955, “was raised in suburban Detroit, in Allen Park, Michigan.” (www.notablebiographies.com) John Varvatos graduated from Eastern Michigan University. Varvatos has worked with many well-known fashion brands like Polo Ralph Lauren, Calvin Klein, Nautica Enterprises, and many others more. After working for many companies and gaining experience, he decided to open his design company, John Varvtos, in 2000. Since the year of 2000 he has had many opportunities to grow as a company. He opened his flagship store in 2000 as well. In 2004 he launched his John Varvatos Men’s fragrance; in 2004 he produced his first women’s line. Although his women line wasn’t very successful, Varvatos has been successful in his men’s line. He is fashion designer who is very open-minded; he “added skincare products under the name John Varvatos Skin, 2005.” (www.notablebiographies.com) This shows that he is not afraid of thinking outside of the box and is willing to do new things to grow as a company. John Varvatos has had many opportunities that other designers have not had the opportunity to do, like to be on a TV show. “John Varvatos joins NBC's new reality competition series "Fashion Star" as a celebrity mentor. The series searches for the next big brand in fashion.” (http://www.johnvarvatos.com) He is well known in the fashion industry as he does a lot of his collaborations with many important people in the fashion industry. His fashion campaigns are very strong as well, which help his brand grow. John Varvatos said “We’re opening a number of new stores in the next couple of months. We’re also working on our global expansion for 2014:” (www.wwd.com) His brand is continuing to grow, the company has opened three new of their stores overseas. John Varvatos is a fashion designer who is doing really good in the industry, and his company is continuously growing.


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