Wednesday, July 31, 2013

Week 4 EOC: Mcdonald's Response to "Super Size Me"

"Super Size Me" is a movie that came out to the public in 2004, it was directed by Morgan Spurlock. "While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month." (http://www.imdb.com/title/tt0390521/) After this very controversial documentary, McDonald's fast food restaurant made a couple of changes to their food because it cause so much controversy. This movie was proving that eating McDonald's for thirty days straight without eating anything else but that, will give you health issues. According to the McDonald's fast food restaurant they will be getting rid of one of their signatures because of the high risk of health issues. "The burger giant said it has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by year’s end, except in promotions." (http://www.nbcnews.com) In a way McDonald's fast food restaurant has reacted positively after the controversial documentary, "Super Size Me". They have been trying to make their food more appealing so that their customers and consumers continue to buy their food.  After this documentary by Morgan Spurlock, McDonald's "ad, the restaurant chain highlights the fact it has introduced healthier items to its menu."(http://www.brandrepublic.com/news/220087/) Anyone can probably tell that McDonald's was frightened to lose customers, so they made a few changes to their menu and advertising it so that people and their consumers would be able to see their new menus. The fast food restaurant also claimed that "the amount of food Spurlock ate during his experiment was quivalent to what the average McDonald's customer eats at the chain over six years." (http://www.brandrepublic.com/news/220087/) McDonald's surely knew what to do and what to say, so that they wouldn't lose consumers. McDonald's response to the movie was very positive and didn't have any really bad comments about the documentary. "People might be surprised to learn that on the whole we agree with Super Size Me’s message - that it’s important to have a balanced diet and take exercise – something we’ve been saying for a long time".(http://web.archive.org) McDonald's agrees with many things from the documentary, and they were willing to change some of their menu to try to make it healthier. They will continue to be the franchise that they are, and they will also persist on being a fast food restaurant.

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