Tag Line

“The brand communication must be authentic and true to the product service that is being offered.” (More Than a Name, Melissa Davis, p.57) I am my own brand. I am passionate about styling with creativity. I do believe that when someone is passionate about what they do, they will succeed in life; especially when they have that ambition to grow as a person. I want to be able to use my talents and skills to flourish in the fashion industry. “The journey must balance what the brand is trying to achieve with how the customer will connect with the brand and participate at different points.” (More Than a Name, Melissa Davis, p.169) I have many values that I believe are worth it and I will continue to practice them. The fashion industry has help me realize and identify who I am. Since I was little I have always had a sense of style, and that is why I say “Style is how it begins.”

My Specialty and Five Key Talents

My talents are some of the most important things that describe me as a person who is in love with the fashion industry. My ability to style and put together simple pieces of garments has made me realize how much I really love fashion and simply cannot live without it. My ability to style, organize, my loyalty, my ambition/ creativity, and my leadership talents and skills have help me identify the person that I am today. The fashion industry is one of the industries that help you express and be anyone you wish to be. “The emerging identity should reflect an integrated set of brand values and be supported by a clear message of how this will benefit the customer and other audiences, including employees.” (More Than a Name, Melissa Davis, p.48) My styling specialty will not only just help me flourish and grow as a person, but it will also benefit my customers. I value honestly, hard work, family support, creativity, ambition, loyalty, education, and commitment. I am very passionate about the fashion industry. Fashion is an industry where people all over the world can communicate by. You do not have to speak a certain language to wear a trend that you like. I love fashion because it is an industry that allows you to be as creative as anyone wants. “Brands used to be impenetrable forces; there used to be a magic and a mystery to how things happened and where they came from, most people didn’t care then, but now they do.” (More Than a Name, Melissa Davis, p.29) As an industry fashion has become a part of our daily lives. Back then most people, other than royalty, did not care much about the way they dressed in the way that they look. Society has changed and has given a chance to the fashion industry to be something important. I will always be loyal to the world of fashion because that is what I am passionate about. Fashion has changed from what it was many years ago because of how the environment and the society has changed. “The environment sets a ‘context’ for the brand – everything from global events and trends, to politics, street trends and fashion.” (More Than a Name, Melissa Davis, p.80)

Statement of Your Specialty

What I love to specialize in is styling. I love the idea of being able to pick out an outfit for someone to wear as well as their accessories and shoes. I want to be able to style people who always want to present themselves in a pleasant and unique way. "Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand." (More Than a Name, Melissa Davis, p.162) I want the audience to look at my work and be admired by it. I want to have people say, I want her to help me achieve and find my style to help me identify myself in my attire. When I get to dress and style people I want them to have a great experience. “The experience itself is everything your audience senses about your brand. Every resulting perception and insight will support or denigrate the brand." (More Than a Name, Melissa Davis, p.163) I want my client/ clients to have a great experience when working with me. When a consumer has a great experience either with a product or with a service, they will always want come back again to receive that same experience. That is what I want my client to experience, a good customer service with an unforgettable experience. "The experience, in any form, should be simple in execution and uncomplicated in its message. An experience must be easily identifiable with the brand-owner. “(More Than a Name, Melissa Davis, p.164) Most of my life has helped me prepare to be a great stylist because I have been doing it since I was very small. I will continue to grow, and use my talents and specialties to accomplish my goals and dreams as a fashion professional.

Top Five Talents

The top five talents and qualities that I have would have to be my ability to style, being organized, being loyal, my ambition/ creativity, and my leadership. I believe that this are the top five talents that I have to offer because I love to do them, as well as they are words that describe the type of person that I am. I chose styling as one of my top five talents because since I was very little, I have always had the skill to style and chose my own attire. I have also been asked by people who I have close relationships to help them pick out an outfit. All of the people, who I keep close relationships well, never go out shopping without me, they always as for my opinion before buying anything. I have also had random people ask me for my opinion about the way they look in a specific look that they are wearing. I have also picked out articles of clothing for people that have asked for my help, as well as accessories and shoes. I also chose my organization qualities and skills as a part of my five top talents. I chose my organization skills because I believe that throughout my education career, my organization skills have helped me learn and do better at school. I believe that being organized is such a great way to be informed of everything that is around you. I also believe that a planner over the years has helped me a lot because I am aware of where, what time, and when I have to get things done. The third talent that I chose for my top five talents is my loyalty. I believe that being loyal is one of the best characteristics that someone can have. I believe that if you really want something, you should always fight for it until you have it. Which leads me to my fourth top talents, which is ambition/ and creative. I have always been a person that does not settle for anything. I always want the very best. I love to learn to things, and I love to have the best things as well. In order to have a successful and growing company, one must be creative as well as ambitious. A company/ brand can be creative by the way they "reinvent their image on a regular basis to show the world that they, or their product, have changed. Rebranding themselves may relate to their talent- Madonna invents a new image with every new album."(More Than a Name, Melissa Davis, p.147) The fifth talent that I chose is my leadership. I believe that this is a great quality that I have because someday I will like to run my own business. When running a business you need to have that characteristic of a leader because you will be leading a whole business. Knowing and identifying your talents can help you in your career as well as in a future job because you will know what things you are great at. “In theory, there is more security working within the company, as agencies can always be fired by the client. However, with talent and experience, you can eventually, call the shots." (More Than a Name, Melissa Davis, p.203)

Talents

Since I was very little I was recognized with the ability to style and pick my own clothes. Since I was little, I began to choose my own outfits to wear, and I stop wearing the outfits that my mom wanted me to wear. I began to be very independent, and learn how to style clothing by myself. I was also very creative, in the way I would choose my attire. I have always loved to style and pick out clothing, accessories, and shoes for other people as well. Talents are what helps us identify each other. When companies have employees with people who have unique talents, they can all come together and share their talents and make their company flourish more. Topshop is one of the fashion companies that has a great model with has a great campaign that is made up of people that have grand talents. "They have interior stylists, graphic designers, and fashion designers all working together on one brand campaign and they can do that with their own talent." (More Than a Name, Melissa Davis, p.201) The talents that describe me and I have to offer are the following: I am a creative stylist, I love to dance, sing with a choir, I enjoy designing and visualizing new things and ideas, I also enjoy planning events and trips, I am a leader, I am also very energetic, I am ambitious and always wanting to learn more, I am very organized and neat, I have the ability to multi-task, I am artistic, and I am also a very loyal person. When working on project and for a company it is a great idea to use the qualities that you as an employee are good at. This is the best way to be a great asset for your company and help your company thrive and prosper. “Those running the project must decide on the talent they need to execute the best brand delivery." (More Than a Name, Melissa Davis, p.198)

Passions

I have always had a passion for fashion. The fashion industry for me has always been something more than just the trends in the clothes. It is about the freedom that someone can have, and be able to express and be whoever they want. Some of the things that I love are the following: styling, sewing, organizing, planning, scrap-booking  traveling, yoga, dancing, volunteering, creativity, and also helping people in need. Some of the ideas that I love are the following: the idea of having your family by your side and good times and in bad times, I also love the idea of having an extraordinary customer service, and the idea to be innovative. “Consumer brands may have more of an intimacy or heartfelt connection with the customer, such as someone who has a passion for Nike trainers.” (More Than a Name, Melissa Davis, p.114) I believe that what makes a brand so great is the ability to build a relationship with a consumer, and obtain their loyalty. Once a company/ a brand creates a good relationship with the consumer, the consumer will always want to come back, and will continue to purchase the existing as well as the new products/ services that the company has to offer. It is great for a brand to have passions and be able to show their consumers that they are really passionate about their brand and about what they are presenting to the market. “The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service.” (More Than a Name, Melissa Davis, p.56) The brand needs to know exactly what they are passionate about, in order to offer their consumers exactly what they are looking for. I believe that all my passions can be incorporated into what I want to achieve as a brand.

Core Values

People have different ideas and feelings toward what they value. Most of us can agree that consumers appreciate good customer service. “People judge a brand by their experience with it, and so every contact with the brand must reflect its essence and core values, and deliver on expectation.”(More Than a Name, Melissa Davis, p.163) As a consumer, you all ready have an expectation of when you want a service done, for example. The consumer makes an expectation on how well the brand/ company present themselves. Some of the core values that really matter to me are being able to maintain a healthy work/ life balance, having the support of my family, the ability to be open-minded, creativity, honesty, loyalty, commitment, efficiently, education, and professionalism. Behind a brand, there has to be particular things that the company must believe in, in order to have a brand that runs efficiently. “Brand style comes from the core- that is, the values of the Brand. Brand values are the beliefs systems behind the brand.” (More Than a Name, Melissa Davis, p.82) When initially thinking of a brand, one of the most important things is to evaluate and think of what is really important to the owner of the brand. As a brand, it should describe the person that is running the brand. “The representation of a product, service or even an intangible. The brand is the persona of what sits behind it.” (More Than a Name, Melissa Davis, p.30) Some companies might identify their core values and say what they stand for, but several of them do not practice their core values; they forget that they even have core values. My core values are values that I take into consideration and I do take them into practice because it is what makes my brand, and it is what describes me as a person. 

Primary "Product"

A unique product is what makes a company/ a brand so exclusive. The main product is what you are selling to your consumer, and it has to be superior in order to sell it, and have returning clients to repurchase it. “A product (service) is the thing that you buy and use; a few examples, running shoes are a product, as is shampoo. (More Than a Name, Melissa Davis, p.12) Anything that can be offered to a consumer can be considered a product. A service like insurance or a car wash is also considered to be a product as well. My primary product is of course myself. I the ability to style, visualize, as well as the capability to create and plan events. I am a very creative, responsible, quick learner, and very organized person. To create a brand, the company must know what it is capable of offering to the market and its potential consumers. “Brands don’t just arrive out of nowhere. They are the product of a company ‘vision” ((More Than a Name, Melissa Davis, p.43) As in right now I have many different ideas and ways to identify my product because I have so many great qualities to offer in the fashion industry. Since I was very young I had the ability to style and tell people how to wear a certain piece of clothing. Someday I want my brand to be valued and be able to show my clients as well as other people why they should come to me instead of other stylist. “A brand makes value visible: value in the product or service and value in the corporation” (More Than a Name, Melissa Davis, p.32) The product that I want to offer my clients and potential customers is to help them use their clothing in a way that would show and help them define who they are.